Dash is a hardware dongle and software app providing drivers with real-time analytics of their driving habits, health of their car and vehicle diagnostics. Dash collects 300 real-time data points about cars and their drivers, examining everything from the accelerometer, to location via GPS, to engine sensors, all made possible by a tiny white dongle that retails for $5 to $40 and plugs into a car’s on-board diagnostics (OBD) port. After the dongle is installed, it beams the constantly-collected data to Dash’s smart phone app, which presents the information to drivers in a clean, intuitive way.

How they’re disrupting

Dash is providing consumers and trucking businesses with support to become better drivers, with evidence to reduce their risk of accidents, keep their vehicles healthy and ultimately decrease running costs.

Disruption potential

There are 253 million cars and trucks on the road in the US. Their economy depends on trucks to deliver nearly 70 percent of all freight transported annually, accounting for $671 billion worth of manufactured and retail goods transported by truck in the U.S. alone. Add $295 billion in truck trade with Canada and $195.6 billion in truck trade with Mexico, and it’s a huge market.

Investments and future

The company has received $1.9 million of investment to date, including a significant undisclosed amount from Japanese internet giants CyberAgent Ventures. More recently they have expanded their product offering to trucks and fleet management. The OBD hardware device plugs into each truck, recording and sending data back to the fleet managers.